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Alfa Romeo can trace its origins to 1910 Milan, so it’s no surprise that the brand’s logo can claim a slice of history for itself. Actually, the Alfa Romeo logo can trace its lineage straight back to medieval Italy! But most importantly, it’s memorable. If you’ve ever taken a close look at it, you may have noticed that it appears to show a giant crown-wearing snake… swallowing a man whole. A scene that’s odd is bound to stick. Join the team at Alfa Romeo of Dayton as we explore each Alfa Romeo symbol past and present, and delve into the rich history of this distinct luxury brand:
The Alfa Romeo logo is divided vertically into two halves, a design feature that hasn’t changed since 1910. Designers chose to represent the brand with two traditional symbols of Milan: the cross of the municipality on the left, and the Visconti serpent on the right. So, what does the Alfa Romeo badge mean? The Visconti serpent is known to be a heraldic symbol of Milan’s Visconti family, but the meaning of the symbol itself remains a subject of debate.
Alfa Romeo was just A.L.F.A. back in 1910. The auto-maker previously known as Anonima Lombarda Fabbrica Automobili was founded in Milan, so a symbol representative of the city was chosen for the logo — the Visconti crest, as seen above the door of Castello Sforzesco, the 15th-century castle built by Francesco Sforza, Duke of Milan.
When Nicola Romeo took over in 1915, A.F.L.A. became “Alfa Romeo.” By 1920, the logo was modified to read “Alfa Romeo Milano.”
Aside from minor tweaks of the wording, typeface changes, and the appearance (and subsequent disappearance) of the laurel wreath, the Alfa Romeo badge design has remained strikingly consistent over the years.
Stop by Alfa Romeo of Dayton to check out a new Alfa Romeo Giulia or Stelvio for sale near Cincinnati. Our team is happy to help with any questions about affordable luxury car options near Dayton, Alfa Romeo lease deals, and genuine OEM Alfa Romeo parts!
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